THE HUNGER GAMES: DISTRIBUTION STRATEGIES

We research what strategies Lionsgate used to promote The Hunger Games. We collect the information and present it as a PowerPoint uploaded to Slideshare. This case study will illustrate points that we make in the summer exam as well as inform our understanding of how to reach our own film audiences for our film opening.

• On your blog post as your introduction to your Slideshare, sum up what you learned about the various platforms used and how they functioned.
• Indicate how your marketing tactics have been influenced: what platforms will you use?