FILM INDUSTRY ESSAY:TIPS

REMINDER about essay technique for the film industry question:
1. Highlight the key terms on your question paper.
2. Your first sentence: "I have studied the film industry".Then define the key terms.
3. Stop and think about how to express the topic sentence that starts each paragraph. If you get that right, the paragraph will write itself.
4. The topic sentence is likely to have one or more of those key terms in it. The successful answer is the RELEVANT answer.
5. Embed your own experience as you go. What trends are emerging?
6. Cover the Hollywood film industry (Disney), the UK film industry (Working Title) and microbudget / crowd sourced films (TIL, Web 2.0).
7. Think about global, international, national and niche audiences.
8. Conception > Production > Distribution > Exhibition
9. Conception means asking: what kind of films get developed? How does that depend on the size of the production company?
10. Production means asking: what are their production values?
11. Distribution means asking: in what ways did the film get marketed & distributed / reach audience's attention before release?
12. Exhibition means asking: on what platforms can audiences see the film? 
13. Terms like synergy, convergence, digitization, exchange will be used. For example, how is Disney a good example of a megafranchise that uses synergy? How has digitization changed how audiences can get information about films pre-release? Do audiences always want to consume films on mobiles or laptops, even though convergence means that they can visit film websites, watch trailers online, download /stream, buy the musical soundtrack online? Why are certain types of films being released on IMAX (the opposite of a small screen experience)?