THE FILM INDUSTRY Why 'Frozen' exemplifies Disney's success

Case study facts:

Disney Frozen 

Disney's tour brand Adventures by Disney introduced a Norway itinerary for 2014.

Disney picked up free advertising from fan videos of Frozen which Disney did not remove from YouTube.

Disney invited Demi Lovato to record 'Let It Go', reasoning that this version would be more mainstream than Idina Mendel, the Broadway star, and therefore get radio airtime.

1.

Take essential facts and figures from this website. 











2.

Take essential facts and figures from this website. 
Singalonga screenings prolong box office sales and promote DVD and BluRay sales.









3.

Summarize Disney's marketing strategy for Frozen using this site. Note the trailers and the box office revenue. Disney issued a stream of teaser trailers and trailers starting mid June before the Thanksgiving 2013 cinema release.










4.

We also noted two other Disney products: Guardians of the Galaxy and Malificent.
GG's marketing strategy employed saturation coverage, or 'blitzing' the public, such as the release of P & A and 5 character videos on one day.