PLANNING: TOP LINE AND BIG QUESTION

When planning your treatment...

Today in class, we look at the Future Learn course. We watch a presentation about planning your treatment by Frank Ash, Creative Consultant who has taught storytelling and creativity techniques to teams across the BBC and beyond. For Frank Ash, it is important to focus on the audience: what will interest the audience? How will the narrative develop?

So, if you're aiming for your film to reach a large audience, making sure it has universal appeal will be key. Frank Ash’s points:

• Think about your favourite book or film or any 'good story' you recently watched online, could you sum up its narrative into 'on elegant sentence' to provide its 'top line'.
• What was its big story question, and how important was it to your appreciation of the text?