Wednesday, 23 March 2016

Wednesday, 16 March 2016

CHECKLIST


EASTER DEADLINES! By Wednesday 23rd March (day before term ends)...

Have you done:

Your storyboard
 
BFI study day report

Prepared a couple of sentences on why you chose Warp as your distributor.

Uploaded your Prelim.

Made the notes for Eval.q.1 on the codes and conventions that you used.

Completed Eval.q.2 "How does your media product represent particular social groups?"
and posted it on the correct page.


Completed Eval. q.3 "What kind of media institution might distribute your media product and why?"
and posted it on the correct page.

Completed Eval. q.4 "Who would be the audience for your media product?" and posted it on the correct page.

Completed Eval.q.5 "How did you attract/address your audience?"
and posted it on the correct page.

Completed Eval.q.6 "What have you learnt about technologies from the process of constructing this product?"

Turned the completed Word document into a YuDu to complete Eval. q.7 "Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?" and posted it on the correct page.

Have you used a variety of presentational platforms, such as YouTube annotations (for q.1), SlideShare, YuDu, Emaze, video, collage tools, Trello.....?  


Do you know what you have to revise for the exam and where to find it?
You should use the class blog to study the examination issues related to the film industry, learn the case studies, familiarize yourself with the examination questions and scrutinize exemplar student answers.

Tuesday, 15 March 2016

GLIDECAM




Time to practise with the new Glidecam and the new VideoMicPro.


Friday, 11 March 2016

WARP AND '71

Warp is a small independent UK company but it has proven success in distributing internationally. Casting Jack O'Donnell in '71 enabled the film to sell in the US: part of the distribution strategy involved releasing '71 after Unbroken (in which O'Donnell had also appeared) which benefited from Angelina Jolie's fame.

 

Warp website mission statement. Our case study is '71





























I watched a screening of '71 presented by the producer at the BFI. It is a film about the Troubles in N.Ireland but Warp, the distributor, believed it would have universal appeal as a film about the radicalization of young men  anywhere, such as in the UK and US.



















Production
company
Distributed by StudioCanal
Release dates
Running time
99 minutes[1]
Country United Kingdom
Language English
Budget £8.1 million[2]
Box office $2.9 million[3]

Thursday, 10 March 2016

EXAM DATE: Thursday 19 MAY a.m.









A reminder that your prelim and Foundation Production must be finished this term in time for me to see them, to copy them to take home for marking (except perhaps for the final scene from Rockfest).

Your seven Evaluation questions and Storyboard must also be finished by the end of term.

Wednesday, 9 March 2016

COMPLETING EVALUATION q.4

Complete the end of today, please.

7 WHAT I HAVE LEARNED ABOUT FILM MAKING

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Examples are here and here.

  • research the genre, specific genre codes
  • suspense, enigma, tension, thrill: function of film opening to hook audience, not reveal all
  • realism, props, costumes, setting, lighting
  • the role of visual codes
  • tripod; hand-held "When making the prelim, I learned how to bubble the tripod..." "i used only tripod work in the prelim but for my Foundation Production I had the freedom to use hand-held..GoPro..."
  • ellipsis in narrative; motivated edits
  • Key characters should be prominent in the first and last shots in a sequence to signal their importance.
  • camera angles serve different specific functions
  • continuity editing using iMovie or FinalCutPro; "The prelim required only shot reverse shot, but in my film opening, I..."
  • Adobe After Effects
  • PhotoShop stills pulled in
  • iStopMotion to make your production company ident
  • function of sound
  • 180 degree rule "In my prelim, I learned to observe the 180 degree rule...In my film opening, I practised using this by..."
  • titles
  • organization of cast, equipment; planning tools like shot lists and call sheets
  • you went to the BFI study day on UK Cinema: Audiences and Institutions. Did anything there help you to think about your film making?
It may help you to study the marking criteria for a level 4 (top band) mark for Evaluation:

Tuesday, 8 March 2016

COMPLETING EVALUATION q. 4








Complete Evaluation question 4 today on 'Who would be the audience for your media product?' and post everything on the page at the top of your blog. Three areas, in order:
  1. Your audience profile + state that you based it on how NME profiles audiences
  2. Audience theory
  3. How other brands profile their audiences (Bauer Media case study) + GEARS




RESEARCH: HOW BRANDS PROFILE AUDIENCES

  • You can learn a lot about audience profiling from the professionals: we use Bauer Media and here is another example from Sky TV audience research. Note key terms relating to codes and conventions
  • .