COMPLETING EVALUATION q. 4

Complete Evaluation question 4 today on 'Who would be the audience for your media product?' and post everything on the page at the top of your blog. Three areas, in order:

1. Your audience profile + state that you based it on how NME profiles audiences
2. Audience theory
3. How other brands profile their audiences (Bauer Media case study) + GEARS

RESEARCH: HOW BRANDS PROFILE AUDIENCES

• You can learn a lot about audience profiling from the professionals: we use Bauer Media and here is another example from Sky TV audience research. Note key terms relating to codes and conventions
• .