G322 INTRODUCTION TO AUDIENCE THEORY

Why do audiences consume media texts? We look at different models of audience behaviour. Mediaknowall will remind you of what we discussed.

• The uses and gratifications model of audience behaviour (Blumler and Katz, 1974)
• The media effects (hypodermic syringe) model
• The two-step flow model

In your exam, you must refer to your own media consumption. You also must refer to trends. The two may well go together as young people are often early adopters of new technology.
The OCR specification requires you to mention:

In class, you offer examples of your own film consumption, such as Netflix and online viewing, as well as what draws you into cinemas. You will need to offer specific examples, such as 

• specific trailers drawing you in, 
• VFX in Hollywood blockbusters, 
• picking sequels such as The Hunger Games, LOTR, The Avengers, Bond,
• what you watch online.