G322 INTRODUCTION TO THE FILM INDUSTRY

Section B of your media exam for module B322 is on Institutions and Audiences.
This means Hollywood and national cinema (institutions) and the distribution of films.
It also means considering global, international, national and niche audiences, as well as you and your generation (audiences).

We look at Hollywood the Big Six and Dalecki's 4S megafranchise model: 

• The 'big 6' Hollywood studios chase mass mainstream audiences often with formulaic films that Dalecki called 'the 4S megafranchise model' (synergy, story, spectacle, sequalization). Hollywood is renowned for producing blockbusters with strong narratives, often part of a sequel, usually with larger than life characters, using exciting, complex sets often in exotic or extravagant locations
• Distributors target audiences via an interconnected web of companies which all promote the film as a package of products. This is synergy (Give as many details as possible from our Case study Avengers and from Disney's Frozen).

By contrast, we look at national cinema and how British films may lean towards social issues, with a focus on individuals, such as Ken Loach's I, Daniel Blake
Working Title Films such as The Theory of Everything

• You  offered examples of British film such as The Imitation Game 
• Working Title productions capitalize successfully on a particular vision of Britain that is readily marketable internationally, such as literary adaptations (Tinker Tailor), period drama/ history (Mary Queen Of Scots 2014) , romcom (About Time), humour (Jonny English and World's End), characters (Legend, Rush) . Bridget Jones's Baby (2014) illustrates how WT uses Hollywood model of sequels, unsurprising as its parent company is Universal.

Our aim is to cover all aspects of the OCR specification for G322 Section B:

Audiences essay 18.12.12
Media Ownership essay 23.04.13
Impact of ownership on range of products available 29.03.15
Impact of digital technology on film industry 07.12.12